Is it What You Know or Who You Know?
“It’s not what you know, it’s who you know” is a saying that may have once suggested the overlooking of merit for the undeserving promotion of family, friends or “others” with the right connections. Today, however, the “who you know,” isn’t just limited to the financial tycoon, company CEO or even the person with the highest social status from your community. Every person you meet could and should be considered a valuable contact.
In business, as in life, human beings are drawn to those they connect to. A connection may occur for any number of reasons, including a mutual interest, similar personalities, like-minded approach to business or life, ease of conversation, etc… Once an initial connection is made a relationship starts to form, and the more you develop that bond, the stronger the ties. Why is this important?
FACT! People will do business with those that they know, like and trust. All three elements are typically necessary to secure the type of professional relationship that leads to self-referral and/or the referral of family, friends and colleagues. So fostering these relationships (and constantly building new ones) is critical to the development of a larger, stronger, more lucrative business network.
Swimming in technology and over flowing event calendars should not interfere with the tried-and-true “grassroots” approach to growing business. Professional networking, in-person and in real-time, is still the best way to grow your business. So before you “blow off” that next networking opportunity review your business network to determine whether you have room for one (or more) new referral sources. If the answer is YES, please be our guest at an upcoming networking meeting.
We ALWAYS have room for one more new resource!